For more than a decade, the sales funnel has reigned supreme in the world of online business. Entrepreneurs and marketers built entire empires around it, guided by the promise of automation, scalability, and engineered conversion. But the tide is turning. We are witnessing the collapse of the funnel-based business model—not because funnels no longer work, but because they are no longer enough.
The Collapse of The Funnel Business
The Collapse of The Funnel Business
Transcript of Episode 1
Transcript of Episode 1
by Jack Berg
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The Collapse of the Funnel-Based Business and the Rise of a New Era
For more than a decade, the sales funnel has reigned supreme in the world of online business. Entrepreneurs and marketers built entire empires around it, guided by the promise of automation, scalability, and engineered conversion. But the tide is turning. We are witnessing the collapse of the funnel-based business model—not because funnels no longer work, but because they are no longer enough.
The Funnel's Golden Era: What Worked—and Why It No Longer Does
Funnels emerged as a powerful replacement for traditional websites. Where websites were bloated with options and distractions, funnels offered a focused path: a simple series of pages designed to convert visitors into leads and customers. Tools like ClickFunnels made it easy for anyone to launch a funnel in minutes.
At its peak, this model flourished. Entrepreneurs could acquire traffic cheaply through Facebook and Google ads, run visitors through a funnel, and make profitable sales—sometimes without even owning a product. But times have changed.
The platforms that once enabled this boom began to evolve. Social media algorithms shifted. Ad costs skyrocketed. Trust in "faceless" marketing dropped. Platforms like Facebook began punishing funnel-only businesses with higher costs and lower reach. And the problem wasn’t just with external traffic.
Funnels, by nature, are transactional. They are a doorway, not a home. When customers walk through, where do they go next? For many businesses, the answer was... nowhere. The lack of a sustainable, cohesive backend crippled retention and loyalty.
From Funnels to Communities: The Next Evolution
In response to these shifts, a new model has emerged: the private community. More creators and entrepreneurs are moving away from public social media platforms and toward private spaces like Telegram groups, WhatsApp, Circle, and School.
Why? Because these platforms offer control and connection.
Smart business owners realized that owning a funnel was not the same as owning a relationship.
Private communities allowed them to:
Communicate freely without algorithm interference
Retain audience attention
Build deeper, trust-based relationships
Increase lifetime customer value.
But this, too, comes with challenges.
Starting a private community from scratch can be daunting. Many creators bring in a handful of people, only to watch them drift away to larger, more active groups. Why? Because they lack infrastructure.
Once again, the issue isn’t the tool—it’s the lack of an integrated, scalable system.
The Rise of the Hub: A New Business Paradigm
Enter the HUB: a unified, intentional environment where a business brings together its funnel, its community, its products, its content, its cooperations, and its communication.
The HUB is not just a group of (landing) pages. It’s a digital ecosystem.
A true HUB enables:
Seamless onboarding from funnel to community
Direct product and content delivery
Growing valuable content vault
Ongoing communication and updates
Value-based engagement over time
Seamless integrations with all online business functions needed
And, most importantly, ownership.
No more rented land. The HUB is your digital business headquarters.
This new era is not about abandoning funnels. It’s about graduating beyond them. Funnels are still valuable as entry points—but only if they lead to something greater.
A Call to Entrepreneurs
If you still rely solely on a funnel, you’re standing on unstable ground. The internet has evolved, and so have your customers. They crave authenticity, connection, and clarity. They want to be part of something more than a one-click transaction.
The future belongs to those who can create and lead integrated ecosystems. Not just offer products but also host experiences. Not just build pages but foster belonging.
The question is: will you make the shift?
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